Explore Mirrorless Camera Options That Will Serve Your Business Well
If you've read our pros + cons list for each camera type and decided to dip your toes in the mirrorless camera waters, then this is the place for you! I'm outlining my top picks for a mirrorless camera body and lens below. I make every attempt to avoid too much technical jargon, but if you have technical questions, ask away in the comments below!
Before we begin, note about mirrorless pricing: in general, mirrorless cameras cost more than DSLRs because the technology is newer. Engineers/designers fit in a lot of power to a much smaller space. Lower priced mirrorless cameras tend to have fewer physical features like a built-in electronic viewfinder (EVF) and fewer dials and knobs, such as an ISO dial. Budget cameras also have less high grade build materials and don't typically offer weather sealing. In addition to have a greater range of physical features, higher end mirrorless cameras often have deeper capabilities (such as maximum ISO and frames per second). Although still lighter than DSLRs, high end mirrorless cameras tend to be bigger and heavier than less pricey options (because they had to pack all those features in somewhere). Keep your portability preferences in mind as you buy.
Finally, the big names in mirrorless cameras roll out new models or new versions of a model every 6 to 18 months. Often, the additions in the new model will be imperceptible to most shooters. I recommend consider older models if you're looking to save money.
Without further ado, our mirrorless camera recommendations for your small business ...
MY TOP PICK
My go-to camera and top recommendation is the Sony a6000. This camera has an APS-C sensor and a shoots up to 11 fps (it's fast!). It's also super lightweight. The body is just over half a pound. Plus, it has a built-in EVF, a pop-up flash, and a hot shoe. It only has 1080p video, though. If you're looking to do more with video for your business I recommend the newer models: the Sony a6300 or the Sony a6500, both of which offer 4k video.
I've used the Sony a6000 extensively for almost three years. It takes fantastic product images and portraits. I've also used it for personal vacations. It's incredibly versatile. My go-to lens for this camera is the Sony 35mm f/1.8. With the a6000 crop sensor, it offers a field of view around 52mm. It's a fantastic all-around focal length and not too heavy on the front of the camera. It also has a hardy metallic build quality to it.
THE SMALLER CHOICE
If minimizing size is a top priority, check out the Nikon 1 J5. This mirrorless lineup gets a bad rap because it has a 1" sensor (which means it is smaller than many other mirrorless cameras), but I loved my Nikon and I still consider it the most enjoyable camera I've ever owned. I'd call it zippy. It's lighter than any other mirrorless cameras, it's crazy fast, and it has Nikon's solid technology and image quality. I took thousands of images with my Nikon 1, and I was thrilled with the camera's output. Plus, the camera has a touch screen and menu setup that makes life easy.
The camera with the kit lens is just under $500 and is a solid set-up. I recommend adding the Nikon 1 18.5mm f/1.8 lens. This lens is sharp and offers you a field of view around 46mm which is versatile for most small business photography.
THE PRO OPTION
If you need (or just really want) the go-to full frame professionals are trading in their DSLRs for, then check out the Sony Alpha a7II (or the Sony a7S II if you need 4k video). I owned the predecessor to these babies (the Sony a7) and I can confirm that it's as good as the hype. It has everything you get from high flying DSLRs, but in a far smaller package. The sensors used in Sony mirrorless cameras are the industry standard (and used hush hush by many other companies) because they're spectacular. Purchasing a full frame Sony mirrorless puts you at the the forefront of camera technology.